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Weekend Watch: Alam Shares His Dream

31 Jul

Aishwarya Rai stars in Kuch Na Kaho on RTM2, tomorrow, 12.30pm.

Aishwarya Rai stars in Kuch Na Kaho on RTM2, tomorrow, 12.30pm.

Want to know how to become Malaysia’s favourite dancer? Watch Alam’s Story, writes SHARMILA BILLOT.

Julia Roberts stars in The Mona Lisa Smile on RTM2, Sunday, 3pm
Julia Roberts stars in The Mona Lisa Smile on RTM2, Sunday, 3pm

WHAT does it take to be Malaysia’s favourite dancer? Tune in to Alam’s Story on 8TV this Sunday at 10pm.

Winner of the first season of So You Think You Can Dance Malaysia, Muhammad Haslam a.k.a. Alam from Johor, will share his experiences in the reality dance show with viewers.

Corporate reality show The Firm 2 is premiering tomorrow on ntv7 at 8.30pm.

The show follows the struggles of 14 contestants in their exhilarating journey to the top of the corporate ladder.

Each episode depicts a discipline in business that is imperative to the success of a corporate high-flier.

These include branding, promotions, positioning and catering.

For movie buffs, 8TV is airing The Making Of… 21 tomorrow at 10.30am.

Directed by Robert Luketic, this action drama is about six MIT students who were trained to become experts in card counting. They subsequently took millions in winnings at Vegas casinos.

The movie stars Jim Sturgess, Kevin Spacey, Kate Bosworth, Aaron Yoo, Liza Lapira and Jacob Pitts.

On Sunday, 8TV is also airing The Making Of… Dark Knight (10.30am).

Directed by Christopher Nolan, this action/crime movie is a sequel to Batman Begins.

It follows the caped crusader’s mission as he joins forces with Gotham City’s police Commissioner James Gordon and district attorney Harvey Dent to take on a psychotic bank robber known as The Joker.

The movie stars Christian Bale, Heath Ledger and Aaron Eckhart.

TOMORROW

Panggung Sabtu (Hindi movie) (TV3, 2pm) – Hadh Kardi Aapne
Anjali suspects that her husband, Sanjay, is cheating on her. She asks her friend and namesake Anjali to go abroad and spy on her husband. Starring Govinda and Rani Mukherjee.

Eternal Sunshine of the Spotless Mind (English movie) (TV3, 12.30am)
Joel Barish is heartbroken after finding out that his girlfriend Clementine underwent a procedure to erase him from her memory and decides to do the same. However, as he watches his memories of her fade away, he realises that he still loves her, and that it may be too late to correct his mistake. Starring Jim Carrey, Kate Winslet, Gerry Robert Byme, Elijah Wood and Thomas Jay Ryan.

Bollygood Time On 2 – Kuch Na Kaho (Hindi movie) (RTM2, 12.30pm)
Raj is not interested in marriage. However, his uncle, Rakesh, has other plans for him. Rakesh enlists the help of his secretary, Namrata, to find a suitable bride for Raj. Starring Abhishek Bachchan, Aishwarya Rai, Satish Shah and Suhasini Mulay.

I Do I Do (Chinese movie) (8TV, 8.30pm)
Driver Ah Peng falls in love with Wen, who works as a manager in the same company. However, Wen does not feel the same about him. She meets a handsome stranger and is attracted to him. Starring Adrian Pang, Sharon Au, Marcus Chin, Allen Wu and Margaret Lee.

Secret Window (English movie) (RTM2, 9pm)
Famed mystery writer Mort Rainey is confronted by a stranger outside his house. The man, who calls himself John Shooter, claims that Mort stole an idea for a story from him. Mort declares his innocence but Shooter starts to become violent. Starring Johnny Depp, John Turturro, Maria Bello and Timothy Hutton.

SUNDAY

Raden Mas (Malay movie) (TV3, 3pm)
Prince Pengiran falls in love with dancer Mas Ayu and marries her against his parents’ wishes. One day, the queen commands her son to go on a hunting trip. Upon his return, Pangiran finds his home ablaze and his wife killed. He escapes to another village with his baby daughter. Starring Nordin Ahmad, Latifah Omar, M.Amin and Siput Sarawak.

The Mona Lisa Smile (English movie) (RTM2, 3pm)
Katherine Watson is a free-spirited graduate of UCLA who accepts a teaching post at Wellesley College, a women’s-only school where the students are torn between their repressive culture and their longing for intellectual freedom. Starring Julia Roberts, Kirsten Dunst, Julia Stiles and Maggie Gyllenhaal.

 

New Straits Times

In-Film Placement Stages A Comeback

14 Jul


In-film placement stages a comeback


Ratna Bhushan Nithya Subramanian

New Delhi
,
July 13

THE turnaround in the film industry this quarter hasn’t just made film producers, distributors and theatre-owners happy, but also it seems, the corporate world. For, it has resulted in in-film placements staging a comeback by brands across various categories, from soft drinks to cars to lubricants to jewellery.

Even non-conventional categories such as diamonds are now treading this territory. Kaizad Gustad’s Boom, scheduled for release soon, will feature 400 carats of real diamonds in its opening scene, courtesy Diamond Trading Company (DTC). With this, the DTC has made its debut as far as in-film placements in Indian movies are concerned.

Said Ms Devika Gidwani, Director, Diamond Information Centre, “Since Boom is a film about fashion and lifestyles, the objective of us doing in-film placement was to showcase our diamond jewellery through the movie. We are open to similar opportunities in the future.”

Or, take the Rani Mukherjee-Shah Rukh Khan hit Chalte Chalte, which had the latter drinking Pepsi and driving around in a Santro. Castrol was another brand that was featured significantly in the film.

The Rohan Sippy’s directed Aishwarya Rai-Abhishek Bachchan film Kuch Na Kaho has Coca-Cola and Perfetti Van Melle’s confectionery brand, Mentos, as in-film placements.

And the buzz is that the Amitabh Bachchan-Hema Malini flick Baghban has been attracting some big brands as well.

Explained Mr Shripad Nadkarni, Vice President, Marketing, Coca-Cola India, “The business of in-film placement is becoming professional with specialised agencies doing the job of placements. In-film is a great way to connect with the consumer in their environment.

“What becomes critical is that it has to be unobtrusive, or else it can be counter productive. While some companies have recognised this and have been using the in-film mode for a long time, others are now recognising the value and coming on board. With Bollywood making a comeback at the box office, it has got a further boost. Thus, one sees more in-film and movie co-promotions now.”

Elaborating on brand Pepsi’s in-film placement in Chalte Chalte, a Pepsi spokesperson said, “Shah Rukh Khan’s presence in the film is because he is our brand ambassador and we have an ongoing association with him. Chalte Chalte was Shah Rukh’s home production. Therefore, Pepsi had a presence in the film.”

According to Mr Sanjay Bhutiani, Head of Leo Entertainment, Castrol’s placement in Chalte Chalte has received positive feedback.

“Categories such as liquor, cars, confectionery, tea, garments and even telecom have now become active in in-film placements. In fact, even brand launches are being planned using films as the medium,” he said.



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