Pranks, Jokes Draw The Crowd

30 Jun

Pranks, jokes draw the crowd
More listeners tune in to The Married Men show on 91.3FM
By Cheryl Lim
June 30, 2010

LIGHT-HEARTED content is the secret to their success.


The banter among DJs Rod Monteiro, 43, Daniel Hutchinson, 26, and Jillian Lim, 20, on radio show The Married Men is so infectious that Singaporeans are tuning in in droves.

91.3FM’s morning show airs daily from Monday to Friday, 6am to 10am.

A survey by research company AC Nielsen over a period of eight weeks showed that listenership of the show has increased 64 per cent – from 73,000 last year to 120,000 this year.

The station also improved its standings overall.

91.3FM is now the third most popular station here.

At the top of the class is Class 95, which drew a listenership – of those 15 and above in the time belt of between 6am and midnight – of 790,000 this year.

But 91.3FM had the highest increase – listenership grew from 173,000 to 258,000.

The results have bumped the station from No. 4 to No. 3.

In the 25 to 44 age demographic, 91.3FM came in second, with a listenership of 120,000. Class 95 topped this category with 443,000 listeners.

Monteiro, 43, attributed his show’s popularity to its creative ‘content that delivers what the audience wants’.

He also believes it’s because The Married Men team has the support of a dedicated writer, Caroline Mowe, 36, and a producer, Shaun Antonio, 23.

One of the show’s biggest draws, he said, is its signature ‘Kena Pluck’ segment where presenters call up unsuspecting Singaporeans and play pranks on them.

He pointed out that numerous sound clips of previous pranks have been uploaded to video-sharing site YouTube.

One of the most memorable pranks was on a boy waiting for his national service enlistment.

The DJ pretended to be a sergeant and accused the boy of ignoring his enlistment date. He even ordered the boy to perform push-ups on the spot.

The terrified boy obeyed and did the push-ups in his office.

The prank’s clip attracted more than 45,900 views online.


Monteiro said: ‘We’re driven by the desire to wake Singapore up with a smile, so you’d all start your day with a laugh.’

Monteiro said the team brainstorms about 10 hours a day, bouncing ideas off each other.

Nothing is spared as potential fodder for the programme – from escaped detainee Mas Selamat, disgraced local pageant queen Ris Low to American Idol runner-up Adam Lambert.

‘Even watching a movie is a different experience for us. Any punchline or any part of the script can be an idea for the show,’ Hutch said.

Other pranks are inspired by the mundane of ‘everyday life’ or drawn from their life experiences.

Monteiro said: ‘The NS prank on the recruit, for instance, was inspired by our own NS days.

‘I was a sergeant and Shaun was a commando.’


The NewPaper

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