More Fash For Less Cash

28 Jun


Family Matters
More fash for less cash
By Dolores Tay
June 28, 2010

BACK when the MRT was just an urban myth and mega malls like Ngee Ann City appeared only in the imagination of Singaporeans, there was good old Havelock Road Isetan.

BAG THESE BARGAINS: Gap Kids, Oshkosh B’gosh, Petite Bateau and Carters.

That was where my mother used to take my sisters and me for our fashion fix.

Life, and choices, was so much simpler then. Everything we needed – dresses, shoes, accessories, bags, underwear – was all spread out on a single floor.

Shopping for our clothes was a quick zip-in, zip-out 15-minute affair.

Mum never had to worry about forking out a quarter of her pay cheque for an imported house brand. Somehow, kids’ clothing had kid-sized prices then.

Life has got a lot more complicated since.

Nowadays, some parents want their kids to look like mini getai performers. Especially if they look like one themselves.

For some, dressing up kids to look cute, sweet and innocent is just not enough. They want their children to be their mini-me – extensions of themselves right down to the tiny painted toenails.

Thanks (or no thanks?) to celebrity kids like Suri Cruise, Shiloh Jolie-Pitt, Maddox Jolie-Pitt, Lourdes and their gang of Hollywood friends, the fashion cult of little adults are alive and gowing.

Little girls want Suri Cruise’s chic bob, handbags and those customised Louboutins. Little boys want Maddox’s mohawk cut and that cool leather jacket.

While this is good news for fashion brands and children’s wear retailers, it has given doting parents a whole new set of headaches.

You see, these little adults are known to grow at amazing speed. One day they could be wearing a tiny size two sneaker and the next day, they are sharing yours.

With the variety of brands available in the market, and the different price ranges, how do you make your dollar stretch and still get your kids looking like they are one of the celebrity posse?

1. Invest in unisex items.

This works best if you have a brood like the Jolie-Pitts.

Little girls can wear little boys’ pullovers and little boys can wear their older sister’s cargo jeans.

Pick items in neutral shades and buy one size up for a relaxed fit.


Get creative with belts, sashes and scarves when you want to create a more fitted silhouette for the girls.

2. Learn from the best

As one colleague loves to say, the internet is your best friend.

Observe how celebrity mums dress their kids and pick up a few tips along the way.

3. Buy at sales

Wait till your kid’s favourite brands go on sale and pick up what you need there at a discount.

If you don’t know where to start, here’s a list of my favourite kids’ fashion labels and their amazing offers.

Kiddy sales

1. Guess Kids

Up to 70% discounts at Guess Kids Paragon and Forum stores. Offer is valid till July 11. Terms & Conditions apply.

2. Gap Kids and Baby Gap

Up to 50% discounts at all Gap Kids and Baby Gap. Also, you’ll receive an additional 10% off the sale price when you buy three sale items and above, and an additional 20% off when you buy five sale items and above. Terms and conditions apply.

3. Esprit Kids

Up to 50% off selected styles on Esprit Kids Spring Summer 2010 Collection, till July 11.

4. Petit Bateau

From now till July 25, sale discounts are up to 70% off selected items. And if you pay with a Citibank credit card, you’ll receive a $20 Petit Bateau voucher. For UOB cardholders, you’ll get 10% off with one item purchased, 15% off two items puchased. Terms and conditions apply.

Petit Bateau Boutique is located at Tanglin Mall and Paragon.

5. Carters

30% off all regular-priced items from the second item onwards. Terms and conditions apply. Available at all Kidstyle boutiques islandwide.

6. Levi’s Kids

30% off all regular-priced items from the second piece onwards. Terms and conditions apply. Available at all Kidstyle boutiques islandwide.

7. Oshkosh B’gosh

30% off all regular-priced items from the second piece onwards. Terms and conditions apply. Available at all Kidstyle boutiques islandwide.


The NewPaper

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