Spunky Bears

27 Apr

The five finalists were selected from over 1,000 applicants.

The five finalists were selected from over 1,000 applicants.

The Pull and Bear roadshow contest visited colleges to scout for youths who embody its spirit. KHAIRUL ANWAR MOHAMED saw the finalists do their thing garbed in this Spanish brand.

Winner Kevin Heera gets the thumbs-up from the judges with his moves.
Winner Kevin Heera gets the thumbs-up from the judges with his moves.

Noor Neelofa strutting out in style.
Noor Neelofa strutting out in style.

PULL and Bear, the Spanish youth fashion brand, has unveiled its latest Spring/Summer collection.

Entitled “Generation ME”, the collection is promoted as being inspired by three things that every self-respecting youth (or person for that matter) loves: Me, Myself and I.

In conjunction with this new collection, Pull and Bear organised a Roadshow Competition to find the top three youths who embodied the Pull and Bear spirit of energy and funk.

Going to 10 different colleges – including KDU, SEGI, APIIT and One Academy – students were told to pose for the judges.

Out of over 1,000 applicants, six finalists were chosen, all of whom brought their own unique charm to the contest.

The finals was held at the Pull and Bear at 1 Utama Shopping Centre on April 16. However, of the six, only five finalists showed up.

The five finalists were sporty Noor Neelofa (KDU), who entertained the crowd with her high kicks and hot pants; Kevin “I’m too tall” Heera (Sunway), with his tongue-wagging rock star poses; Gitanjali Subramani, a spunky dancer with Michael Jackson dance moves; Mohamad Akmal, a gamer with a thing for big white sunglasses and white headphones; and Sofia Goh, whose sultry bellydancer-esque swings got much attention from the crowd.

One thing quickly became apparent: all the contestants were energetic and confident.

Being able to strut out on the open floor, cheer slogans while dancing and bobbing their heads to imaginary music was not something most Malaysians would be brave, or confident, enough to do.

Unfortunately, the crowd was generally not as “alive”, being too shy to do much more than stand around watching. A mix of embarrassment and perhaps, a little envy?

After their short performances, the judges’ panel consisting of branch manager Yuki Chen and other employees of Pull and Bear picked the top three winners.

Third place went to Mohamad Akmal, winning him a Pull and Bear shopping voucher worth RM300.

Gitanjali moonwalked her way to second place, and won a shopping voucher worth RM500.

Kevin rocked his way to the top, earning him the grand prize of a RM1,000 shopping voucher.

When asked about what they’d do with their prizes, the three said they would be sharing them with friends.

Judging by the prices of the clothes at the outlet, they’d have quite a bit to share.

According to Chen, the roadshow was done because they didn’t want models representing Pull and Bear. They were looking instead for personalities “who suited the Pull and Bear spirit to a T”. “The winners were selected based on how creative their poses were and how vibrant they are. Neelofa and Sofia, though very pretty, were quieter and not as vibrant compared to the three who won.”

What is so special about Pull and Bear?

“We’re a high-street fashion brand. We have new stocks coming in every week, so what you see this week might not be here next week.

“Every season has five collections for both men and women, including for the very young (teens) to the younger working class of 20 to 30-year-olds. Thus you can find clothes for whichever personality type.

“Whatever is ‘in’ this season we have it. We offer high fashion, very funky clothing at affordable prices.

“Our T-shirts for ladies go as low as RM29.90 and RM39.90. It’s hard to find fashionable clothing at that price.”

Pull and Bear is a Spanish fashion brand that was founded in 1991.

The brand opened its first outlet at 1 Utama Shopping Centre, and the second at Pavilion in Bukit Bintang, Kuala Lumpur.


New Straits Times

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